Sterling Consulting
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Feasibility Studies ...
Sterling's Feasibility Study ensures that the location and market of your proposed self-storage acquisition or development site is consistent with your investment goals. As an objective third party, our detailed, yet concise study validates to your investors and financial institutions, that your vision and proposals are congruent with the self-storage market needs.
Feasibility Study and Business Plan
Sterling Management Services has performed hundreds of market and feasibility studies over the past 14 years. Our recommendations have varied from “don’t build on this location” to an emphatic “BUILD NOW.”
We have developed Business Plans with Operating Pro formas for many different kinds of businesses over the past 20 years. When combined with Sterling’s hands-on management expertise, pro forma results were realized within the time specified in Sterling’s projections.
Various conditions other than statistics on population, density, housing types and economic conditions of the area can and do affect the potential for a successful self-storage location. There is no magic formula to determine absolute success.
Simply having a great location will no more assure a developer of success, just as having a poor location will not necessarily prohibit a location from being successful. When a developer weighs the good and bad aspects of their site, they make their decision after analyzing all of the factors separately and together. The Feasibility Study gives the developer the necessary tools to make such an analysis.

