As a recreational property management company, Sterling Management has operated Chula Vista Marina and Chula Vista RV Resort since 1984.
Chula Vista Marina is a large property that consists of 550 slips, retail, and two restaurants; it was built in three phases, and all three phases filled to capacity within a year. Sterling's biggest challenge was that the marina is located on the south end of the bay, and south of the Coronado bridge. This means that boaters must spend 1-2 hours to get to the mouth of the harbor. That was a big obstacle for our company to overcome. Second, in 1984 Chula Vista was not a popular residential area for new families and had a bad reputation.
Through Sterling's creative marketing, management, city/county/and port networking to promote the South Bay, and aggressive advertising - and excellent customer service, 5-Star maintenance, and staff sales skills, Sterling found solutions created success despite its secondary location. Today we enjoy near full occupancy in a soft economic market.
Chula Vista RV Resort was built in 1983 when Sterling assumed management of the 237 space resort. The RV Resort industry is renowned for a long lead time to sustain stabilized occupancy (typically 10+ years). Sterling achieved an unheard of feat of stabilized occupancy in less than 5 years by executing a company plan to fit the special needs of the property.
Since then, the resort has maintained an annualized 73% occupancy in an industry where annualized occupancies are considered excellent at 60%. Chula Vista RV has maintained a coveted 5-Star Industry Rating for each of the 28 years of its operation.
Contact us today to learn why Sterling Management is one of America's top recreational property management companies.
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